Just to the inside Ba Ba's"cheated a door" problem carried on Ma Yun who replied dish, perhaps had to carry on a "the whole Su" to C2 an only big Tao treasure in the C market again.On the night of April 23, the Yang saw the 《focus interview 》 program broadcasting to expose Tao treasure the net know that the leave sells leave, the consumer maintain the rights difficulty, tolerate stores to break the law to sell a foreign trade original list goods etc. problem.For local biggest electronic commerce platform Tao treasure to say, importance of Be maybe not lie in appearing counterfeit article, but how treat counterfeit article, and how help a consumer after solving counterfeit article of sell behind problem.Counterfeit article two-sided with borrow to open, free platform strategy, Tao treasure this piece of"treasure ground" conceived innumerable consumedly small bosom Chuai web-commerce of dream.However, but the counterfeit article problem also become "Ka Liu the Zhong of the Si" that accompanies with Tao treasure growth, many in the last yearses around counterfeit article creation of cheat, the pirate edition, infringement etc. problem always flick it not to go."If closed Tao treasure, if the counterfeit article could exterminate, that tonight closes Tao treasure."The decision of Ma Yun to stroke counterfeit article isn't small, stop over to the consumer's"counterfeit article" impression for the sake of the change,cheap sunglasses the Tao treasure launched sport that the large-scale stroke violates trademark power.The Tao treasure net data suggests that last year retailed the platform Tao treasure net on personal biggest net of domestic for a year up, get along to manage an infringement merchandise 14,000,000, the Tao treasure and more than 6000 brand companies, right person cooperates, direct from the infringement merchandise of deletion of web page reach to 5,710,000.In fact, to Tao treasure, "counterfeit article" isn't terrible, after all, as the electronic commerce platform of biggest domestic, if say that a counterfeit articles didn't be not realistic;But currently the key of problem, lie in a Tao treasure to treat a tolerating of counterfeit article attitude.The contents that the Yang sees to expose suggests that long sand of Liu Le Zhen at purchased to participate in a Tao treasure net consumer after guaranteeing a planned wallet, through technical director bureau in Hunan province authenticate empress is counterfeit article, hence complain to the Tao treasure, but Tao treasure net emphasizes according to their rules, have to guarantee refundable to the seller, so as to complete to compensate to pay.However, this pack has already been saved by in technical director bureau in Hunan province, Liu Le isn't likely to will guarantee refundable to return again to the seller.She and then complain to the industry and business section, complain a replying of Tao treasure net this time BE, the quality checks a proof to carry on under the sistuation that both parties of business are present at the same time just effectively."The Tao treasure maintains the rights platform to to a great extent that have no to truely develop the function publicizeed by it."Like this does an industry personage say.Seeing from the contents that the Yang saw to expose, Tao treasure up have in great quantities counterfeit a false inferior product to exist, but the Tao treasure gives reason a "in advance compensate to pay" responsibility and results in the consumer maintain the rights a difficulty.Is very obvious, the counterfeit article brings the meaning of Tao treasure to have two-sided.On the other hand, because the existence of a great deal of counterfeit article provided more choices of low prices for consumer, drew on many"knowing that the leave buys is false" of seller and large numbers of consumers thus and brought huge trade amount and discharge for Tao treasure and the store of platform thus.But on the other hand, counterfeit article the walking sideways also brought not small negative effect for Tao treasure brand.Internet commentator, Liu Xing Liang, thinks that the counterfeit article involves of not only only is that the on-line Tao treasure is a , also numerous management of wired bottom counterfeits the store of product, counterfeit article can be treated as the problem of whole business ecosystem."But Tao treasure so big internet shopping platform, more should own perfect responsibility, it needs to be further in existingly beating leave system, even is find out a better merchandise reviewing method and more effective after-sales service."The challenger is many"though the counterfeit article walks sideways,the Tao treasure has no opponent in the short run."Liu Xing Liang judges.However this doesn't mean in the electronic commerce realm a ride to leave no track of the Tao treasure have no cares at home.From take the long view, chase the rival of Tao treasure to become more and more, the east of city, any guest, be to be etc., all at different level to Tao treasure formation competition."The advantage of the east of city is in the 3 Cs, outstanding and be be is a book,Discount Mont Blanc Sunglasses any guest's clothing contains competition ability, they all own absolute advantage in respectively some realm of one perpendicularity, and with lend this advantage to quickly invade other categorieses, at the same time, capital of a great deal of infusion also bring them more and more bottom spirits, they in the future bring the influence of Tao treasure to enlarge gradually."Liu Xing Liang tells a reporter.With Tao treasure the mode that does platform the dissimilarity, city east, all of any B2 C business enterprises like guest,etcs are self-runned electronic commerce business enterprises, this means they for purchase goods, logistics etc. up and down visit all links of control a prison prison to control in the they's hand, appear similar the Tao treasure face of pull a skin phenomenon will be also a little bit little;But the Tao treasure just act as the role of agent, a lot of links can not control, unavoidably will because the after-sales service appears so a problem like that."All of very big parts in the store of Tao treasure are the business enterprise or individuals that the consumer has never listenned to, the prestige is hard to promise.When these business enterprises(city east, be be, any guest etc.) do greatly do ring own brand, the credibility, dependence will be obviously stronger to consumer."Liu Xing Liang says.For local biggest electronic commerce platform Tao treasure to say, importance of Be maybe not lie in appearing counterfeit article, but how treat counterfeit article, and how help a consumer after solving counterfeit article of sell behind problem.
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